RISMedia invited Allan Dalton to pen this month’s cover story—given his status as a long-time executive, thought leader and author—in order to provide an insider’s view of the leadership mission at Berkshire Hathaway HomeServices. Thanks to his unique vantage point within the organization, along with his deep industry knowledge, Dalton offers an insightful look into the brand and its strategic vision.

“Unstoppable” is a one-word mission statement, selected by Berkshire Hathaway HomeServices CEO Chris Stuart, to describe one of his many global network goals. The inspiration behind this power-packed proclamation is none other than Warren Buffett. When the so-called “Oracle of Omaha” remarked, “Get on a train that is going 80 miles an hour; don’t get stuck on the sidelines,” Chris, who ironically worked for years at Oracle, took this sagacious advice as…if you will…an oracle, inferring that Mr. Buffett was using this transportation metaphor to ask, “How fast and how resolute are we to achieve our goals? Are we unrelenting, unwavering or even unstoppable?”

According to our CEO, Berkshire Hathaway HomeServices must continue to be unstoppable. Such superhero-like and overtly aggressive statements by Chris are surprising to many who know him—especially given his highly scientific, strategic and scholarly presentations and speeches. Chris is certainly more professorial than pompous, and decidedly more erudite than egotistical.

Rather than resorting to brand-related hype, Chris is instead renowned within the Berkshire Hathaway HomeServices global network for his elevated and comprehensive consumer-centric rhetorical style. Our leader routinely speaks of “closing the real estate loyalty gap,” “creating a sustainable real estate ecosystem” and becoming a Berkshire Hathaway HomeServices “Forever Agent.” Chris also recently announced the development of The Real Estate IQ Institute, dedicated to increasing the “influence quotient” of all those within the network...

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By Allan Dalton

Editor’s Note: This is the cover story in the August 2020 issue of RISMedia’s Real Estate magazine.