Clients of St. James + Canter experience not only superior service but enhanced awareness by working with a team well known in the real estate industry. This includes prominent exposure of client properties in news publications and broadcast outlets, resulting in local and national exposure to millions of readers and viewers.
Staging your home
Prospective buyers most critical experience with your property happens as they walk up to the front door and step inside. As recognized experts in architectural design, look to us to retain a professional stager to ensure that your home presents the best version of itself for your future buyer.
Schedule professional photographer
Sophisticated imagery augments every element of how we market your home. Our expert photographers will capture exquisite shots that show the beauty and appeal of your exceptional home to its best advantage.
Create a virtual 360° property tour
Capture a life-like visual tour of your property that provides buyers the opportunity to experience your home at their utmost ease and convenience. Compatible with all display types (e.g. VR, smartphone, Ipad, or desktop), buyers will “Walk through” your home as if you were really there!
Elevating the point of view in which your property can be captured, drone technology allows buyers to feel the essence of your home’s lifestyle at new heights. From above, and from around the home, we can showcase your home and neighborhood. These videos and photos of your property demonstrate an important part of illustrating your property’s unique features. Utilizing traditional (email, print, digital) and contemporary sharing platforms (social media, artificial reality and the like), we will share your property in ways your buyer can’t resist.
YouTube enjoys over 100 million video views a day because the “video story” of an experience cannot be replaced by any other medium. Allow us to offer a one-of-a-kind property film/commercial directed by our own Markus Canter, multi-award winning filmmaker. Once produced, this film will be fully merchandised as a component of our comprehensive marketing creative suite devoted to your property.
Your home on YouTube
Our video experts will generate a dynamic montage of your home’s professionally photographed images, enhanced by an expertly written script, professional narration and evocative music. We’ll upload this multimedia commercial for your property to YouTube, the Number Two Internet search engine in the world. Your video will be downloadable, so you can easily share it with your circle of contacts.
Copywriting as an art form can capture the feeling of what it is like to live in your property -- as well as demonstrate its most unique details and amenities. Our best copywriters give their “A” writing talent to the properties we sell to compliment the visual components of all of our marketing activities. This will include scripted talking points provided to other brokers so the message of your property stays in integrity throughout the entire selling experience.
Custom property website publishing
Not only do 90% of real estate buyers start their property searches online — but affluent consumers are even more likely to use the Internet. Our experts will create an elegant online showcase for your home that speaks to these buyers and makes it easy for them to find out more. Features will include a photo gallery, property information, and a narrated tour and map. Your properties visual film will also be exhibited on the site.
Design property brochure
Look to our creative design team for a full color, four page property brochure to convey the unique features of your home. This will include your property website information along with your own property Quick Response (QR) code.
Leveraging Our Massive
Real Estate Network
Benefiting from the resources of our Fortune 5 holding company (Berkshire Hathaway), clients come to rely on unparalleled internal companies and networks, including a massive proprietary reach of roughly 50,000 real estate agents connecting on your property. With Berkshire Hathaway HomeServices, expect the best of local expertise, national exposure and global reach to potential buyers.
Multiple Listing Service
We’ll make information about your property available to the entire brokerage community by including it in the MLS, expanding your property to a large pool of agents and prospective buyers -- adding onto dominant market share of Berkshire Hathaway.
Schedule broker preview
Connecting your property to the finest lifestyle and luxury brokers in residential investment sales, we will host exclusive preview events to tour your property as an intimate preview.
Marketplace website monitoring
Today’s home buyers are expanding their search to include online real estate websites such as ZILLOW, REDFIN, TRULIA, REALTOR.COM and others. We pay very close attention to these sites to ensure your home is presented at its best.
Just Listed Email Announcement
We’ll let local residents and the brokerage community know that your property has come on the market through a Just Listed e-Card.
High profile marketing and exclusive listservs
As globally recognized luxury property experts with 2 of 14 Luxury Properties Directors for Berkshire Hathaway on our team, expect high profile exposure including correspondence with your property information to our proprietary list of high-end brokers locally, across the country and around the world. Contacts include:
- Local top producing agents
- Out-of-area luxury brokers
- Berkshire Hathaway HomeServices Real Estate Fine Homes International Specialists
- Southern California Luxury Properties Specialists
- International brokers serving high-end markets
Direct mail postcard
Our creative team will design and mail a full-color postcard featuring your property to our prospective buyers and to our proprietary contact lists.
International Reach of Berkshire Hathaway HomeServices
Our International reach is second to none. We syndicate your property on over 275 top real estate websites around the world with the credibility of the number one real estate brand in the western world behind it.
Relocating with Confindence
Are you planning to move? We are relocation specialists dedicated to making your transition easy. Southern California is home to some of the world's most notable corporations. As a trusted adviser to companies that need to move their most valuable asset; their employees, our comprehensive support services help newcomers feel right at home. We are with you every step of the way.
Personalized digital ads for premium web sites, Instagram and Facebook
We advertise on the entire Web! Our ads go where people spend their time online, including Facebook, Instagram and hundreds of top websites. Our geographically target the right buyers and locations and our ads for our listings will even follow them as they go from one site to another.
Nationwide Steaming TV Commercials
We utilize the most cutting edge digital advertising available. Our demographically targeted ads are placed on streaming premium TV shows and movies on services like SlingTV, DirecTV Now, Hulu and more will see your commercial when they watch on devices like SmartTVs, Apple TV, Amazon Fire Stick, Roku and more. Our commercials will air on dozens of possible channels through various streaming TV services.
We are pleased to announce PINNACLE, Home Services That Move You
Getting your home ready for sale can require significant out-of-pocket costs. When you're ready to move forward with your life, that's where PINNACLE can step in. The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold.
As a member of “Who’s-Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Your property will be advertised on the network’s international luxury property website.
Our proprietary website showcasing the top 10% of our luxury listings. Linked to bhhscal.com, luxsocal.com showcases prestigious homes like yours in surroundings worthy of their stature. Your property will be featured periodically on the luxsocal.com homepage.
Our proprietary website, which attracts 25,000 unique visitors every day from over 90 countries and international locations.
The national Berkshire Hathaway Real Estate site.