Top Clients Can Smell this A Mile Away

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream. If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you.