BEVERLY HILLS, Calif. - The Rodeo Drive Concours d'Elegance will celebrate "The Art of Italian Motoring" on June 19, 2011, 10 - 4 pm. The 2011 Rodeo Drive Concours d'Elegance has announced that Italian brand FIAT has been selected as the event's honored marque. This year's event will celebrate "The Art of Italian Motoring" and will feature more than 125 vintage Italian cars on display. The annual Father's Day event will take place on Rodeo Drive, Sunday, June 19, 2011 and is free and open to the public.

As the honored marque, FIAT will prominently feature the 2012 Fiat 500, which is deeply rooted in Italian design and style. FIAT will display 14 "Cinquecento" vehicles in all 14 exterior colors, as well as the vintage Fiat 500. Additionally, the FIAT brand will offer ride-and-drive opportunities for guests in the 2012 Fiat 500.

"FIAT's brand participation in the 2011 Rodeo Drive Concours promises to bring another level of excitement for our spectators as they will have exclusive access to the latest in Italian motoring," said says Bruce Meyer, Chairman of the Rodeo Drive Concours d'Elegance. "This annual event is a Father's Day tradition for thousands of Southern California residents, car collectors and aficionados, and this year's selection of world class Italian entries promises to be one of the best. Many of the entries are rare and important collectible automobiles."

"FIAT is thrilled to be the honored marque at the 2011 Rodeo Drive Concours d'Elegance," said Laura Soave, Head of FIAT Brand North America. "Rodeo Drive is a perfect location to feature the iconic Fiat 500, and we look forward to sharing our Italian heritage with car lovers in picturesque Beverly Hills."

This year's Rodeo Drive Concours d'Elegance will celebrate "The Art of Italian Motoring," as the country of Italy marks the 150th anniversary of the Unification of Italy. As part of the celebration, some of the most prestigious Italian designers and automakers will be prominently featured on Rodeo Drive for the event.

The Rodeo Drive Concours d'Elegance is an exclusive display of luxury automobiles set against the backdrop of world class Rodeo Drive boutiques. Celebrating the unique relationship between the automotive, fashion and entertainment industries, an estimated 30,000 spectators from throughout Southern California attend the event. The first-ever Concours on Rodeo was held in conjunction with the world premiere of the Ferrari 348 Spider in 1993 and since has been named one of the "300 Unmissable Events & Festivals Around the World" by top travel publisher Frommer's.

Partners for the 2011 Rodeo Drive Concours d'Elegance include, the Consulato General di Italia, in collaboration with Italian Trade Commission and Italian Ministry of Economic Development. Platinum sponsors of the event include, The Auto Gallery, Beverly Hills Conference and Visitors Bureau, The City of Beverly Hills, Ferrari and Rodeo Drive Committee. Beverly Hills Rent A Car, GEARYS and IWC North America are gold sponsors. Silver sponsors include, Beverly Wilshire A Four Seasons Hotel, Brooks Brothers, Lladro, Luxe Hotel, Petersen Automotive Museum and Seguso. Media partners for the event include, The Beverly Hills Courier, Haute Living, Sports Car Market and Garage Magazine.

About FIAT The FIAT brand stands for discovery through passionate self expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious incitement; starting with the North American introduction of the iconic Fiat 500 or Cinquecento. A small car that lives big. Italian at heart and rooted in a rich heritage, it is a car synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo).

About Rodeo Drive Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street.